“Have you got Facebook?”
“Yes, needless to say. Nevertheless I don’t think you will discover me, because there are too many people who have the same name as me. Try searching with my surname at the same time.”
“Hey, you celebrated your birthday in K-Box, right? I saw the photos within your Facebook.”
“Bro, I saw your comments in regards to the YouTube video that I’ve posted in my blog. I’m happy you are also deeply moved through the ‘Dancing Peacock Man’ too.”
Social networking or “social network sites” has almost become element of our daily lives and being tossed around in the last number of years. It really is like every other media including newspaper, radio and tv but it is way over nearly sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely in comparison to the conventional media. The effectiveness of define and control a brandname is shifting from corporations and institutions to people and communities. It is no longer around the 5Cs (e.g. condominium, a credit card and car) that Singaporeans once discussed. Today, it is actually about the newest Cs: creativity, communication, connection, creation (of the latest ideas and merchandise), community (of shared interests), collaboration and (changing the overall game of) competition.
In January 2010, InSites Consulting has conducted an internet survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on social network sites. More than 90% of participants know at the very least 1 social networking site and 72% of participants are people in at the very least 1 social media site. About the average, people have about 195 friends plus they log in twice a day to social networking sites. However, 55% of the users cannot access their social media websites at your workplace. Before, hardly any adults were able to make greater than 500 friends, however with Social media, a good child or teenager can get to know more than 500 people in some days just by clicking the mouse. Social websites has devalued the standard definition of “friend” where it implies trust, support, compatible values, etc. Although we become familiar with more people, we are not able to build strong bond with all the people whom we met as our available time has limitations. Hence, it comes with an upcoming social trend of men and women with wider social circles, but weaker ties (people we don’t know well but who provide us with useful information and concepts).
Social media also influences people’s buying behaviours. Digital Influence Group reported that 91% of those say consumer reviews are the #1 aid to buying decisions and 87% trust a friend’s recommendation over critic’s review. It really is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation posseses an impact of 200 TV ads. Using the prevalence usage of social networking, there may be numerous news associated with it from your most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in the sexual encounter with another man was posted online). Thus, does social network sites make us better or worse off like a society?
Besides having opportunity to know a lot of people in the easy and fast way, social media also helped teenagers who definitely have social or physical mobility restrictions to develop and keep relationships because of their friends and families. Children who go overseas to analyze can still be in meaningful contact with their parents. To some greater extend, there exists anecdotal evidence of positive outcomes from all of these technologies.
In 2008, President-elected Obama won the election with the effective consumption of social media marketing to attain millions of audience or voters. The Obama campaign had generated and distributed massive amount of contents and messages across email, SMS, social media platforms and their websites. Obama and his campaign team fully understood the primary social need that everybody shares – the necessity of being “who we have been”. Therefore, the campaign sent the message as “Because It’s about YOU” and select the right method of media to get in touch with people, involve 13devupky and create community for a social movement. They encouraged citizens to talk about their voices, hold discussion parties in houses and run their very own campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million “friends” on a lot more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that had been watched over 80 million times. At its peak, their internet site, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. To guarantee that the contents were found by people, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has in close proximity to 6 million followers.
During 2010, right after the earthquake happened in Haiti, lots of the official communication lines were down. The other world was unable to grasp the total picture of the situation there. To facilitate the sharing of knowledge and make up for the absence of information, social networking started in very handy to report news reports regarding the affected area about what happened and what help was needed. Tweets from many people provided an outstanding summary of the ongoing events from the earthquake. BBC covered the event by combining tweets from the work of the reporter Matthew Price in Port-au-Prince in the ground. Guardian’s live blog also used social networking along with the information utilizing news organisations to report in regards to the rescue mission.
It has been 2 years since CNN officially launched iReport as being a area of its website where people can upload video material, with contact information. Through the Haiti crisis, CNN had published a variety of social websites material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently in comparison to unverified contents. On Facebook, a team, named “Earthquake Haiti”, was formed to exhibit support and share updates and news. It had more than 14,000 members and some users even pleaded for help for the injured Haitians in the group. Using email, Twitter and social network sites like Facebook, a large number of volunteers as part of Project Ushahidi could map reports sent by people from Haiti.
One of the most impressive part of the social media’s affect on Haiti will be the charity text-message donations that soared to over $10 million for the victims in Haiti. People enthusiastic about helping the victims ought to text, tweet and publicize their support using various social networking sites. The Global Philanthropy Group had also started a campaign to question wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to offer to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the recommendation utilizing aid workers and donors to post on her blog regarding to choosing which charitable organisations to assist. For the time being, donors were asking questions in Twitter, Facebook and blogs regarding their donations and endorsements in their favourite charities. After every crisis, the social media marketing for social cause turns into a far better medium to spread the phrase.
You will always find two sides of every coin. Social websites is simply a tool or mean for people to work with. It really is still approximately you regarding how to make use of this tool (like a knife, can assist you to cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted a report on “The Future of Online Socializing” in the highly engaged, diverse list of respondents to a online, opt-in survey was made up of 895 technology stakeholders and critics. The side effects presented by the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the action of leveraging the internet to take part in social connection exposes personal information; the internet allows people to silo themselves, limiting their being exposed to new ideas; and also the internet will be used to engender intolerance.
Some respondents also highlighted that there will be growth and development of newer and more effective psychological and medical syndromes which will be “variations of depression caused by the absence of meaningful quality relationships”, along with a “new world society”. The term, “Social Network”, has begun to deceive you to assume they can be social creatures. For example, spending a couple of hours using Farmville and chatting with friends concurrently will not convert into social skills. People become determined by the technology and forget how to socialise in face-to-face context. The internet personality of any person could be totally different from his/her offline character, causing chaos once the two personalities meet. It is apparent in online dating once the couple gets together in face-to-face for the first time. Their written profiles tend not to clearly represent their real-life characters. It can be more enticing for individuals to type a thing that others wish to hear than saying the reality.
In addition to the “friendship”, creators of social network sites and users redefine the phrase, “privacy” within the Internet also. The challenge in data privacy is always to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the internet, it might be viral. Once the user deletes a relevant video from his/her social networking, someone could have kept it then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking as well as the files can reappear on the worst possible time. In 2008, a youtube video of a small group of ACJC students hazing a female student at school in her birthday was circulated and the other video of the SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to your local fire station made its way online.
Inside the corporate world, human resource managers can access Facebook or MySpace to reach understand about a candidate’s true colours, particularly if people looking for work tend not to set their profiles to private. Reports have discovered that almost half of employers have rejected a potential worker after finding incriminating material on the Facebook pages. Some employers have likewise checked the candidates’ online details in Facebook pages to determine if they can be lying regarding their qualifications. Nowadays, younger generations possess a complete disregard for own privacy, opening doors to unwelcome predators or stalkers.